Online classes in a walk-in closet. An entire semester of screen time. Mixing two part-time jobs with full-time coursework. These are just a few of the common and daunting realities college students have faced in the years of the pandemic. The College Grit Program, an initiative launched by Course Hero, aims to recognize and support college students who have faced and overcome these unique challenges. As a freelance brand designer and art director for the education platform, I designed a landing page for a social media contest, in which students could submit their hero stories for a chance to win $500 and a free year of a Course Hero subscription. To generate buzz and increase engagement, we partnered  with influencers to create the first set of hero posts and promoted the contest through various channels such as TikTok, instagram and email marketing.